Deodorants is anticipated to see slow and stable retail volume growth in Romania in the forecast period, along with more dynamic current value growth. Inflation, declining purchasing power, and uncertainties surrounding the economic, social, and political situation, coupled with ongoing rises in production costs and distribution expenses, are anticipated to dampen consumers’ spending enthusiasm.
It is not expected that there will be any major shift in the deodorant format preferences of the Romanian population before the end of the forecast period. Deodorant sprays will inevitably remain the most popular category, due to the reputation of such products for efficacy and value for money.
Greater focus is expected to be directed towards sustainable enhancements and advances, including reducing the plastic content in packaging lids, and ensuring that aluminium containers for deodorant sprays are up to 25% recycled. In addition, there is likely to be a rise in the adoption of vegan, and biodegradable formulae, with an anticipated increase in the proportion of natural ingredients used.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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