Deodorants will record robust growth in constant value terms, whilst retail volumes should stabilise over the forecast period. Unit price growth will continue to slow down as aluminium shortages are no longer a factor.
Deodorant sticks and gel will grow in popularity as consumers are looking for long-lasting deodorants and products which do not stain the clothes. In addition, demand for these products will increase on the basis that they are convenient, portable and highly visible on retail shelves.
Sustainability and cleaner ingredients will be the focus on innovation in deodorants over the forecast period. Consumers are becoming more knowledgeable about the impact of plastic packaging on the environment, and how chemicals in personal care products effect the organism.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!