The expansion of retail chains like Golden Apple, which specialise in personal hygiene products, will significantly impact deodorant sales across the country over the forecast period. This growth will be evident not only in major cities but also in regional areas.
Deodorant sprays, the most popular format in Kazakhstan, are projected to maintain the fastest volume growth. Increased awareness of personal hygiene is likely to further expand the target audience to include older demographics (55+).
Deodorant creams are likely to lose market share due to concerns about residue on clothing and perceived lower effectiveness compared to other formats. However, with rising awareness of sustainability and the potential impact of chemical ingredients on skin health, there is a chance for a future revival.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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