Deodorants is expected to maintain stable growth over the forecast period in both volume and value terms. Deodorant creams will see the most dynamism thanks to their enduring popularity and ongoing innovation.
Like other beauty and personal care categories, deodorants will continue to be influenced by the skinification trend. Products that offer multiple benefits and target specific needs, such as moisturisation or whitening (to provide an even tone), are expected to grow in popularity.
The forecast period is also anticipated to witness an increase in the number of premium deodorant lines. Younger consumers have demonstrated an interest in dermo-cosmetic products, an area that remains as yet underdeveloped in Colombia.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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