Deodorants in France is predicted to rise over the forecast period; prices and inflation have stabilised so consumers are likely to return to more normal buying patterns, although sales volumes will remain weather-dependent to some extent. Consumers will be look for effective products alongside those that are natural and better for the environment, meaning that sprays will struggle.
There will be notable growth for natural-focused and smaller companies producing on-trend products, as well as an increase in deodorants made in France. Players such as Comme Avant, Respire, Au Poil, and Biotherm are all producing deodorants in France using natural ingredients.
Procter & Gamble is exploring the concept of full-body deodorants designed to prevent and mask sweating all over. These full-body alternatives are likely to contain stronger fragrances as well as higher of moisture-absorbing ingredients compared to deodorants meant only for the armpits.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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