Deodorants in France is set to maintain growth in both retail volume and current value terms in the forecast period. Solid deodorants (tracked in deodorant creams and deodorant sticks) have emerged in recent years, and have been steadily gaining popularity in the French market, and this is expected to continue in the forecast period.
In addition to the surge in popularity of solid deodorants with natural ingredients and vegan formulae, other categories within deodorants are also making efforts to elevate their formulations, aiming to rebuild consumer confidence. For instance, adidas recently unveiled a health and beauty line tailored for the UEFA Champions League, marking its return to supermarket shelves with a new collection centred around vegan formulae.
Deodorants in France is poised to witness a significant shift towards more eco-friendly and recycled packaging in the forecast period. Building on current trends and the consumer preference for sustainability, various initiatives are set to revolutionise the packaging landscape in the category.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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