Deodorants is expected to maintain a healthy growth trajectory throughout the forecast period, particularly with a rebound anticipated in 2025. Polish consumers increasingly view deodorants as an economical means to enhance their personal image and confidence.
Cream deodorants, such as those offered by Cztery Szpaki and other similar local brands, is expected to maintain an upward trajectory. These products often emphasise their natural ingredients and handmade production, appealing to consumers increasingly interested in sustainability and skin-safe alternatives.
In the coming years, long-lasting effectiveness will become a key focus in deodorant innovation, with 72-hour protection emerging as a desirable feature. As consumers demand more from basic hygiene products, long-lasting protection is increasingly viewed not merely as a bonus, but as a necessity.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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