Looking ahead, deodorants is anticipated to experience a minimal CAGR in retail volume terms in Poland in the forecast period, along with a solid current value CAGR. Most categories are expected to see stable or rising volume sales, although deodorant wipes is projected to continue to decline.
Nivea Polska Sp zoo took the lead in deodorants in 2023, with former leader Unilever Polska SA a close second, and L'Oréal Polska Sp zoo third. These players have established positions in deodorant sprays, sticks, and roll-ons.
The distribution of deodorants has traditionally been dominated by grocery retailers and health and personal care stores. Discounters in particular has become a greater force, as deodorants are seen by Poles as necessities, and are often bought during everyday shopping excursions, which increasingly often involve a visit to a discounter.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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