Deodorants, as a product area, projected to grow over the forecast period. Growth will be primarily price-led, as rising supply chain costs are expected to impact retail pricing.
Consumers are expected to become increasingly discerning regarding deodorant ingredients. Influenced by health-conscious discourse on social media, shoppers will seek alternatives free from aluminium salts, parabens, silicones, and other synthetic additives.
While retail e-commerce recorded a modest dip in 2024, it is forecast to rebound over the coming years. Consumers seeking niche, natural, or luxury deodorants will increasingly turn to online platforms for variety, convenience, and subscription options.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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