Deodorants will register modest constant value and volume growth over forecast period. Brands will continue to innovate to keep consumers engaged, with advanced formulations with more natural ingredients and also with a greener profile.
Though it is hoped that inflation will continue to fall, there are potential headwinds over the forecast period, such as the possible negative impact of a global trade war. As such, while consumers will look for quality, they will continue to be price sensitive.
Consumers will be increasingly conscious of what ingredients are in deodorants and will look for natural ingredients, along with aluminium free. A current example of an aluminium-free offering is Dove Cocoa & Hibiscus.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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