Sales of deodorants are expected to rise in current value terms over the forecast period. Brand loyalty in the Hungarian deodorant market is expected to remain strong, particularly among established brands such as Old Spice, Axe, Nivea, Dove, Rexona, and Adidas in the spray and stick segments.
Sustainability will continue to gain momentum over the forecast period, with companies like Henkel taking significant strides towards it. For instance, during Henkel’s revamp of its Fa brand, it eliminated plastic caps from its deodorant sprays, thereby substantially reducing plastic waste.
Across the forecast period, consumers will increasingly seek high-performance, long-lasting deodorants, driving innovation in formulas offering 48- to 72-hour protection. We can expect more deodorants with added skincare benefits, such as hyperpigmentation correction, soothing properties, and sweat-control boosters.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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