Volume and value growth of deodorants is expected to accelerate over the forecast period, supported by leading players, efforts to promote product benefits and launch new innovative products. With the influence of western culture and a strong focus on fragrance, deodorant brands will continuously inspire younger generations.
Fragrances are adopted by consumers in Taiwan where they are deemed a key part of lifestyles, although this impacts the use of deodorants. Taiwanese consumers do not use strong scents, especially workers in communal offices indoors and in spaces with air conditioning.
The Taiwanese have ongoing concerns that deodorants with aluminium chloride could have a long-term impact on their health. Key leaders such as Nivea still have a wide range of products containing aluminium, since it is effective in reducing sweat and odour.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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