As competition intensifies in line with increasing maturity, deodorants is likely to witness more frequent scent innovation over the forecast period. Major global players will be most active in creating novel scents, which not helps to maintain interest in and loyalty towards individual brands among existing users, but is often highly effective in encouraging new consumers to make trial purchases.
With Costa Ricans becoming better informed about the potentially harmful effects of various ingredients commonly used in the production of deodorants, interest in healthier alternatives should continue to increase over the forecast period. While their appeal will remain relatively niche on the whole, varieties that are free from aluminium should be among the best positioned to tap into this trend.
As is the case with other areas of the Costa Rican beauty and personal care market, over the forecast period deodorants is expected to see increased demand for products that offer added-value benefits beyond their core function. Most notably, more consumers are likely to seek out varieties containing active ingredients that can nourish the skin and prevent redness, itching, burning and other forms of underarm irritation.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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