The rate of growth in retail constant value sales of deodorants will continue to decline in 2025 and be significantly lower across the forecast period as a whole than in the review period. Local consumers consider deodorant a daily need, and some of them apply it more than once a day due to the country’s tropical climate.
Deodorant sticks and sprays will remain the most popular formats and the focus of innovation in the category. As competition intensifies in line with increasing maturity, deodorants is likely to witness more frequent scent innovation over the forecast period.
E-commerce will continue to be dominated by the websites of grocery retailers like Automercado, Walmart and Price Smart, with consumers often adding deodorant to their weekly or monthly grocery order. Hyperlocal delivery services such as UberEats that deliver products from convenience stores are also set to grow in popularity.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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