Female personal care is becoming more comprehensive as it adopts a holistic approach in the Dominican Republic. Consumers increasingly value deodorants that have skin care benefits in addition to the principal functionality.
Direct selling companies face a growing challenge to remain relevant with their face-to face sales model given the transformations in buying behaviour seen in recent years. Physical retailers have been aggressively developing their omni-channel strategies.
Certain deodorant brands are active in scent innovation with more citrus-herbal options, which are similar to those used by the fragrance industry. One of the most innovative brands in this field is Axe from Unilever Caribe, with options such as Axe Apollo that includes citrus and wood essences in its formulation.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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