Deodorants in the Philippines is expected to see steady growth over the forecast period in constant value terms (2023 prices), as consumers return to their busy, active lifestyles. This will result in a greater need to use deodorants on a regular basis, given the hot and humid climate in the country.
Deodorant sprays is expected to leapfrog deodorant roll-ons for the status of the most popular format in terms of value sales by the end of the forecast period. The popularity of deodorant sprays will be bolstered by the use of such products as a scent, especially in the form of deodorant mists, as well as for strictly deodorant purposes.
In terms of distribution it is likely that grocery retailers and health and beauty specialists will continue to play a prominent role with consumers often purchasing deodorants alongside other items for convenience. However, e-commerce is also continuing to pick up share as consumers become familiar with the value and convenience of shopping online.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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