Longer lasting and fragrant options will remain a key trend across all major deodorant brands, especially in the mass segment. As consumers adopt more mobile lifestyles there will be a growing need for deodorants to maintain personal hygiene and freshness for as long as possible.
Despite the variety of formats and formulations available, organic deodorants will continue to play a big role in the Philippines. The local organic deodorant known as Tawas, scientifically known as aluminium potassium sulfate, is still widely used in the Philippines and is expected to remain popular among mainstream consumers.
Deodorants will increasingly be seen as more than just a hygiene solution in the Philippines with diversification expected to cater to expanding deodorant needs. The integration of beauty ingredients will likely continue, such as Nivea’s Thiamidol that has cell-activating hyaluronic acids supporting the reduction of dark spots and preventing the reappearance of dark spots.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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