In 2025, deodorants will record ongoing growth in value sales. This growth will be driven by the premiumisation trend, exemplified by the rising popularity of Dove Advanced, and the continued effects of inflation.
Strong volume growth is expected for deodorant sprays in 2025, although it will be slightly slower compared to the growth of deodorant roll-ons. The increase in volume for spray products will be driven by greater usage and market penetration, with significant investment from Unilever playing a crucial role in this expansion.
The premiumisation trend is expected to continue rising throughout the forecast period, with local consumers increasingly gravitating towards deodorants that feature more natural ingredients and formulas, such as alcohol- or aluminium-free variants. This shift towards higher-quality, health-conscious products is likely to align with broader consumer preferences for sustainability and wellness.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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