Deodorants is expected to maintain stable baseline demand over the forecast period, in both volume and value terms, albeit at lower levels of growth than those seen currently. Deodorant roll-ons are expected to remain the most popular, with sprays maintaining some appeal due to their ability to compete with fragrances, at cheaper price points, and with a wide range of perfumes available.
The key trends set to drive deodorants over the forecast period will focus on natural trends and “skinification”, as sustainability and “clean” and “green” beauty trends become more prominent. This includes more natural-focussed deodorants, in addition to those with beauty enhancing ingredients that offer multiple benefits, such as moisturising qualities, kindness to sensitive skin, and skin tone corrections.
The competitive landscape in deodorants is expected to maintain its overall status quo over the forecast period, with strong competition between Unilever and Beiersdorf. These players have established positions in deodorant sprays, sticks, and roll-ons, and their global strengths will help to drive the overall performance of deodorants per se.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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