As inflation subsides, retail prices should also stabilise over the forecast period reducing the financial pressure on consumers’ budgets. Volume sales of deodorants should improve as the propensity to spend picks up.
The development of premium deodorant creams featuring natural ingredients is expected in the forecast period. In 2023, this was still a niche product within creams, but it is expected to see increased demand as new products emerge.
Product innovation will remain a key feature of the deodorants category, with brands taking advantage of rising purchasing power. Leading manufacturers are expected to keep launching new lines within the mass segment, especially in spray and roll-on formats.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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