Sales of deodorants are likely to keep growing over the forecast period. Effectively competing with fragrances will play a role in driving growth, as consumers will remain conservative in their spending (especially over the first half of the forecast period).
The continuous development of both health and personal care stores (such as Kruidvat and Medi-Market) and e-commerce (including players such as Newpharma) is likely to result in the biggest channel in deodorants, supermarkets, losing share over the forecast period. A key factor in this trend will be the growing presence of dermocosmetics brands within the health and personal care stores and e-commerce channels.
Deodorants is an innovation-based category. With consumer demand being driven by increasingly busy lifestyles, manufacturers are likely to focus on improving the effectiveness and duration of their products.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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