Sales of deodorants are expected to rise in current value terms in 2025 and during the forecast period overall. Growth will likely be driven by evolving consumer preferences, with perfumed scent deodorants set to gain share, while product innovation and the continued strength of value-for-money offerings across key retail channels, drive sales.
Fuelled by continuous store expansion, strong convenience, and a wide product offering, supermarkets is expected to continue gaining share in deodorants over the forecast period. The ongoing growth of Mercadona across the country is set to be a key driver of this trend.
Innovation in deodorants will increasingly be centred on addressing consumer demands for sustainability and enhanced performance. Developments across the forecast period will include the growing availability of refillable and recyclable packaging solutions, such as Sol de Janeiro’s Rio Deo Refill and Wild Deodorant Refill.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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