Deodorants faces a promising future in Kenya with the anticipated rise in per capita income levels and the continuous growth of the population. Volume growth will be sustained, though will remain low.
The popularity of roll-ons will continue thanks to the products’ affordability in comparison to deodorant sprays and sticks. As many local consumers continue to prioritise value for money, the cost-effectiveness of roll-ons remains a key driver of their demand.
Health-conscious consumers are driving a shift towards natural deodorant alternatives. Concerns have arisen about certain ingredients like parabens and aluminium present in traditional deodorants, which are linked to hormonal disruption and potential health risks, including cancer.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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