Deodorants is expected to continue to grow in Saudi Arabia during the forecast period due to rising awareness of personal hygiene, especially in a hot climate that demands effective sweat and odour control. Government initiatives promoting healthy lifestyles and fitness are also encouraging the daily use of such products.
As in most areas of beauty and personal care, there is likely to be a growing focus on sustainability within deodorants over the forecast period. Saudi Arabia aims to invest SAR24 Billion in recycling waste by 2035 with it switching to a more sustainable waste-management system and it is likely that companies will be under pressure on a local and global level to follow suit by taking their own initiatives to reduce waste and carbon emissions.
During the forecast period, deodorant innovations in Saudi Arabia are set to combine robust odour protection with skin care benefits. Brands are expected to introduce long-lasting, sweat-control technologies, such as 48-hour protection and microbiome-friendly options, which cater to the needs of consumers in the region's hot climate.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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