In India, consumers exhibit notable price sensitivity when contemplating the purchase of retail tissue products, primarily due to their discretionary nature. This is particularly prevalent in rural and semi-urban areas.
In various fast-moving consumer goods categories there is a growing consumer preference for sustainable and eco-friendly products, leading many brands to adapt their formulations and packaging to minimise their carbon footprint. While most retail tissue products already incorporate recycled materials, Indian consumers tend to favour reusable and washable alternatives over disposable ones, as they are seen as more eco-friendly.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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