Most lower income households in Kenya still lack adequate access to water and sanitation despite increasing urbanisation rates. The country’s growing population is only exacerbating this trend placing added pressure on social infrastructure.
Toilet paper continues to dominate in private label with serviettes coming a close second. This poses a challenge to branded product manufacturers in terms of competition for consumers’ attention and shelf space in retailers.
Kenyan consumers are becoming more environmentally conscious and are demanding products in this category that are made from sustainable materials, such as Bamboo, and produced in a sustainable manner. This is leading to a growing market for products made from recycled paper, bamboo, and other sustainable materials.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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