Retail tissue is projected to see a further decline in retail volume terms over the forecast period alongside a small decline in value terms (at constant 2024 prices). Nonetheless, demand is expected to remain relatively stable compared to the final few years of the review period, although consumer preferences are likely to continue shifting to cheaper and more basic products.
No substantial changes are expected in the distribution of retail tissue products over the forecast period. Grocery retailers will continue to dominate although their investments in e-commerce should see more consumers shifting towards buying retail tissue products online.
Key innovations in retail tissue in Ukraine are likely to remain connected to cost efficiency. As consumers are becoming increasingly price sensitive, producers will likely be forced to innovate to offer the lowest price points while still ensuring that their products remain usable and attractive to consumers.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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