Retail pricing at the end of the review period was affected by both inflation and fluctuations in raw material costs. While the cost of paper pulp remained high in the first quarter of 2024, it began to decline from mid-2024 onwards.
Retail tissue sales are expected to face volume growth constraints over the forecast period. One key challenge is the slow growth in the number of households.
E-commerce tissue sales are expected to grow steadily, driven by convenience and retailer investments in digital platforms. While subscription-based models for automated tissue deliveries have not been introduced in Greece, retailers are improving their e-commerce offerings, including faster delivery services and exclusive online promotions.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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