The premiumisation trend that has been driving developments in tissue was halted in the late review period when the cost of living crisis resulted in price-sensitive behaviour. While inflationary pressures are starting to ease, with no further price increases anticipated for 2024, tissue prices are not set to drop across the early forecast period.
As the sustainability trend is set to grow over the forecast period, innovations and investments will focus on eco-friendly attributes. As such, the number of products that are wrapped in paper packaging will increase, and the reduction of plastic in packaging will be noted, a key priority for domestic and multinational players.
The penetration of branded products within tissue is lower compared to private label, which claimed a high volume of retail tissue prior to the cost of living crisis in Greece. As disposable incomes started to shrink and price hikes took place, there was a wave of migration to private labels.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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