Retail tissue will register moderate constant value and volume growth over the forecast period. Toilet paper will continue to account for most value sales and will also register the highest volume growth, as consumers perceive it as essential.
Supermarkets and hypermarkets will continue to account for most value share. Their large square footage enables them to offer a large range and the large shelves also enable them to offer larger pack sizes, which are sold at a lower price per unit.
There will continue to be innovation within retail tissue as players look to keep consumers engaged. For instance, Paloma recently launched a kitchen towel that can also be used to clean windows and the Fresh brand launched a pack of pocket handkerchiefs with bring, colourful packaging that is targeted at children.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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