The retail tissue market in Portugal is highly mature, offering limited opportunities for volume growth. Following significant price increases in recent years, a slowdown in value growth is anticipated over the forecast period (at constant 2024 prices).
Discounters will maintain a significant share in the retail tissue market due to their competitive pricing strategies. However, Mercadona's ongoing expansion and strong reputation for quality and value are poised to enhance the growth and prominence of the supermarket channel.
Sustainability continues to be a central focus in the retail tisssue industry, with a growing emphasis on alternative fibre sources and environmentally friendly production methods. Consumers are increasingly concerned about deforestation and the environmental impact of traditional wood-based paper production.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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