Due to the landscape's maturity, retail volume growth is set to be limited. While innovations will focus on absorbance and premiumisation, these will not be enough to drive significant growth, and consequently, volume growth is predicted to be negative for the forecast period.
As consumers remain under pressure, with the high costs of essential products such as housing, rent, and food, the search for affordable options will continue. Private label benefits from the perception of a lower average price and offer acceptable quality.
Sustainability will remain a key focus across the forecast period. The EU imposition legislation focused on transparency around resource origin and materials will lead players to communicate their sustainable practices.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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