Retail tissue is expected to witness further decline in volume sales over the forecast period, although constant value growth will remain fairly steady as unit prices stabilise. Price increases will naturally slowdown in line with lower inflation.
Paper towels and pocket handkerchiefs will continue to develop positively in the years ahead as per capita usage is still low for these products. Overall, there is a growing need for retail tissue products that deliver convenience as Bulgarians live busier urban lifestyles.
In retail tissue, the category leader will remain the domestic producer Ficosota Syntez OOD, with its brands Milde and Emeka. Ficosota Syntez OOD has invested EUR5 million in a new high-tech line for tissue production, effectively doubling its production capacity.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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