Retail tissue in Japan has reached a mature stage, and with long-term population decline likely to be unavoidable, retail volume sales are expected to continue to fall. According to Euromonitor’s Consumers data, Japan’s total population is projected to decrease by 3% from 2024 to 2029, with an estimated decline of 6% over the next decade.
Oji Holdings has announced its plan to commercialise a new environmentally-friendly material called biomass resist, which is essential for the formation of fine circuits in semiconductors. Unlike conventional products, this innovative material does not contain PFAS, and is aiming for launch in 2028.
As the domestic market faces a long-term decline in demand for retail tissue products due to the decreasing birth rate and the shrinking population, Oji Nepia has taken proactive steps to enhance brand recognition and secure its future customer base through educational initiatives. These awareness programmes not only assist consumers in understanding the appropriate use of products and fostering healthy lifestyle habits, but also contribute to building a loyal customer foundation and increasing brand visibility.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!