Over the forecast period as a whole, retail tissue is set to see fairly static retail volume sales in Japan, although sales are set to continue to rise in current value terms. As noted above, creating new value does not necessarily mean new technology.
It is not always the case in Japan that sales of private label products increase in a tough economy, but retail tissue is one of the categories in which this trend is witnessed. Consumers are aware that the quality of boxed facial tissues, toilet paper, and paper towels from private label lines and low-priced imported brands are not superb, but good enough not to feel uncomfortable.
What is called soft packaging has risen over the last few years in boxed facial tissues. The box has traditionally been made of cardboard, but more and more brands have adopted plastic film for the “box”.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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