Volume sales of retail tissue in Georgia are projected to experience stable growth over the forecast period. Value sales will be driven by anticipated increases in logistics costs.
Leading players such as Selpak, Papia, and Nua are expected to maintain their dominant positions, benefiting from brand loyalty, widespread availability in retail outlets, and frequent promotional activities. With the diminishing price gap between low-quality and high-quality paper products, more consumers are likely to switch to higher-quality white paper.
Competition among modern retail chains is poised to intensify, driving further competition in retail tissue prices. Given the pivotal role of toilet paper as a traffic driver, frequent price discounts are expected to persist in 2024.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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