Stable volume growth of retail tissue over the forecast period is anticipated to be driven by rising urbanisation and increasing hygiene standards in Georgia. Intensifying competition will encourage manufacturers and distributors to offer frequent price discounts and low prices to encourage volume sales.
Supermarkets are expected to maintain their lead of retail tissue products over the period to 2029 as Georgians will continue to demand larger pack sizes of toilet paper as they offer a lower cost per unit, and supermarkets will offer the widest variety of these sizes. E-commerce, meanwhile, is forecast to record rapid growth, driven by the overall expansion of e-commerce in Georgia and its untapped potential for further development.
Retail tissue in Georgia is expected to see only a modest number of innovations in 2025 and beyond, as the market remains quite conservative. Consumers primarily focus on lower prices and show limited interest in the sustainability of retail tissue products.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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