The economic outlook is not optimistic for 2024, exerting pressure on household economies. Private label will continue attracting consumers, offering affordable prices for essential goods, such as toilet paper.
Eco-friendly products are available in toilet paper, napkins, and paper towels but will continue to have a small share across the forecast period. Familia and Papeles Nacionales will remain the main companies in this segment.
Innovation in retail tissue is set to be limited, with these products considered commodities. Due to their essential status, many consumers are unwilling to pay more for added-value benefits, which they do not deem necessary.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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