Retail tissue will continue its steady growth over the forecast period, with low consumption rates leaving plenty of room to develop in the country. Toilet paper volume sales are expected to be driven by consumers moving away from the old habits of using water for cleaning to toilet paper.
Over the forecast period, toilet paper will continue to lead sales within retail tissue in Morocco. The category will remain competitive and fragmented, with many manufacturers and a wide range of brands being offered.
Private label will continue to pose a threat to the growth of branded retail tissue products over the forecast period, in particular, branded toilet paper, facial tissues and kitchen towels. Private label is projected to gain a foothold in Morocco as brand loyalty remains extremely low in retail tissue.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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