Retail tissue in Morocco is set to maintain steady growth over the forecast period, with sales rising by a constant value CAGR of 5%. Consumption levels remain below those of developed countries, leaving ample room for expansion.
Major retail players are increasingly prioritising proximity retailing, fuelling the rapid expansion of supermarkets across Morocco. Chains such as Carrefour and Marjane Markets have shifted away from hypermarket openings, instead focusing their investments on supermarkets to better cater to urban consumers and penetrate second-tier cities.
ECP Maroc’s Selpak continued to grow its market share in 2024, driven by aggressive promotions of its 3-ply toilet paper in various pack sizes, including eight, 12, 18, 24, and 32 rolls. The brand also expanded its portfolio with the introduction of Selpak Delux 4-ply and the new Super Soft Selpak Powder-Scented Perfumed Embossed Toilet Paper, catering to consumers seeking enhanced luxury and comfort.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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