Retail tissue in the US is set to maintain slow and stable retail volume and current value growth rates throughout the forecast period. Growth in the largest category, toilet paper, which saw a significant spike in growth during the COVID-19 pandemic, is set to normalise, but it will still see the strongest retail volume growth over the forecast period to 2029.
As retail e-ecommerce deeply integrates itself as a key channel for all retail tissue categories over the forecast period, it will be crucial for brands to adopt an omnichannel strategy and include all of their brand offerings in both online and offline retail marketplaces. While online marketplaces such as Amazon and Amazon’s Subscribe and Save auto delivery model will be top-of-mind for many consumers, other retailers’ e-commerce platforms will need to strengthen ways of funnelling sales to their webpages, and establish mutually beneficial operational partnerships with marketplace collaborators, including delivery services such as Instacart, Uber, etc.
As the global impact of deforestation becomes increasingly apparent to consumers, more companies are expected to ameliorate the environmental consequences by offering long-term sustainable solutions in retail tissue. This is particularly important in paper towels, in which the focus on reusability and recycled content is growing, given that paper towels are often used for quick, everyday tasks, which can sometimes result in excessive waste.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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