The preference for premium products observed in 2023 is expected to intensify in the coming years as consumers' disposable incomes recover and they become more informed about product choices. Environmental concerns will drive Romanians to prioritise eco-friendly options and reduce their consumption of retail tissue.
Manufacturers will invest in upgrading their production facilities to meet the growing demand for quality products. Don Pedro plans to invest RON35 million in a new production line dedicated to pocket handkerchiefs and boxed facial tissue.
As brand loyalty within retail tissue strengthens, innovation will play an increasingly vital role in retaining existing customers and attracting new ones. With the market becoming more crowded, particularly with the growing presence of private label, differentiation through packaging design will be crucial.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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