Retail tissue sales are projected to see further strong growth during the forecast period, driven by rising incomes and living standards, enabling consumers to access a broader product range. Increased awareness about selecting the right tissue for specific purposes is also expected to boost demand, particularly in rural areas.
Traditional grocery stores remain a key channel for retail tissue in Vietnam, thanks to their extensive reach and convenience in local neighbourhoods. However, concerns about counterfeit products and low-quality unbranded products have shifted consumer preferences toward modern retail channels.
In 2024, consumers in Vietnam placed a strong emphasis on innovative packaging designs that prioritise convenience and accessibility. Packaging solutions such as those designed to hang on walls for easy access, for example, gained significant popularity.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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