Retail tissue will register moderate constant value and volume growth over the forecast period, supported by continuing population growth. However, as long as inflation remains high, price will be a key driver of sales.
Consumers are becoming more educated about the environment and purchasing decisions will be increasingly driven by environmental concerns, with many consumers seeking to minimise their consumption of retail tissue, in particular products such as napkins. As a result, companies will focus on developing environmentally-friendly options and using recycled material as much as possible and will look to match the quality with standard products in terms of strength and comfort.
Although most tissue products have been very familiar to consumers in Kazakhstan for decades, retail tissue is still far from saturation in terms of product variety. As urbanisation and the development of modern grocer retailers continues, there will be wider choice available, as well as more competition.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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