Retail tissue in Hong Kong is predicted to record low volume and value growth over the forecast period, with many of these products considered essential by local homeowners. However, shrinkflation has begun to emerge within retail tissue in Hong Kong, as exemplified through the Zenses (Top Harvest Asia Ltd) mini tissue line, which is marketed as being 25% smaller than its standard pocket handkerchief range; it promotes the advantages of its compact size, comparable to the size of Bluetooth ear pods.
The distribution of retail tissue in Hong Kong is poised for significant changes in the coming years. With the growing frequency of outbound travel to neighbouring cities such as Shenzhen, where consumers seek affordable dining and shopping experiences, there is potential for greater interest in similar shopping opportunities.
The long-term outlook for innovation within retail tissue suggests a potential shift towards sustainability that may not be confined to niche premium brands. As consumer acceptance of private label continues to rise, leading players in the industry are well-positioned to adopt sustainable practices and processes.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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