Elevated interest rates, combined with a continued and prolonged high inflationary environment, will put a strain on household budgets over the forecast period. Accordingly, households will prioritise cost savings and actively seek the best value for money options.
Manufacturers and retailers, such as Axfood, Essity and Duni, have published their long-term sustainability goals. For instance, the Duni Goal 2023 sustainability strategy involves the company becoming circular at scale, going net zero, and becoming a recognised reliable sustainable leader.
Continued cost pressures and rising price sensitivity will encourage manufacturers to focus on improving supply chain efficiencies by integrating technologies and offering a more diverse tiered product mix. Portfolios will range from affordable lines satisfying basic expectations to premium lines offering value-added attributes.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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