Value sales of retail tissue in Finland are expected to remain stable over the forecast period, driven by several key factors. Firstly, as inflationary pressures ease, the sharp unit price increases that previously supported value growth will moderate, leading to a stabilisation or slight decline in average prices.
E-commerce is set to be the fastest-growing distribution channel in Finland’s retail tissue market over the forecast period due to changing shopping habits and advancements in digital retail infrastructure. As more consumers embrace online convenience, retailers are enhancing their platforms with personalised shopping experiences, flexible delivery options, and competitive pricing.
Innovation in Finland’s retail tissue category will continue to focus on enhancing convenience, sustainability, and product functionality, with leading brands introducing new formats offering improved performance, and seasonal offerings. A recent key innovation was the Lotus Soft Embo Toilet Paper, which has 10 additional sheets per roll, providing better value whilst maintaining the brand’s signature softness and absorbency.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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