The trend will be for smaller-sized products, particularly for items such as napkins and paper towels. This will be driven by both cost considerations and environmental concerns, as smaller-sized napkins and paper towels reduce unnecessary waste.
Although most tissue products have been very familiar to consumers in Kazakhstan for decades, retail tissue is still far from saturation in terms of product variety. As urbanisation and the development of modern grocer retailers continues, there will be wider choice available, as well as more competition.
There is an opportunity to introduce a wider variety of tableware options. Currently, the availability of tableware is limited, presenting a clear gap in the offerings.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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