Sales of retail tissue are expected to rise in both retail value and volume over the forecast period, driven by the economic recovery and an increase in consumers' disposable income, supported by the rise in the minimum wage and a decrease in the rate of inflation.
Small local grocers is expected to continue dominating the retail tissue market over the forecast period, while growth is predicted for supermarkets, hypermarkets, and retail e-commerce, as consumer awareness and the availability of products online increase. Retail e-commerce sales will primarily be driven by high-income earners who seek the convenience of having their products delivered to the comfort of their homes.
Nigeria’s expanding urban population will be a major growth driver for retail tissue over the forecast period. With less time to spare for washing reusable cloth alternatives and with the greater convenience offered by disposable tissue products, these options will become increasingly popular among urban consumers.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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