Retail tissue faces positive prospects for the forecast period, with Nigeria’s economic recovery set to boost demand for products in a category that performed well until the economic crisis struck. Rises in disposable incomes will be key to driving demand, with higher earners increasingly inclined to seek out retail tissue products offering convenience and task-specificity.
Nigeria’s expanding urban population will also be a major growth driver for retail tissue over the forecast period. With less time to spare for washing reusable cloth alternatives and with the greater convenience offered by disposable tissue products, disposable options are increasingly popular among urban consumers.
Toilet paper is set to continue to drive overall category progress in retail tissue over the forecast period and will remain the dominant product area as it enjoys robust rises in both volume and current value terms. Toilet paper will benefit from persistent urbanisation and the resulting higher levels of adoption of the product.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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