The outlook for retail tissue in Indonesia is promising. This optimism is driven by key factors such as population growth, urbanisation, and rising disposable incomes.
E-commerce is expected to sustain its rapid growth, driven by the attractive prices and discounts offered, particularly during major sales events. Affluent consumers who prefer bulk purchasing to maximise savings find e-commerce to be an ideal solution.
Historically, the category has seen limited innovation compared to other tissue and hygiene products. However, manufacturers are now striving to address this by introducing greater premiumisation to appeal to upper-middle to higher-income households and drive value growth.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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