Retail tissue faces a positive forecast period in terms of volume and current value growth, with Indonesia’s population expansion, persistent urbanisation and rising disposable incomes all contributing to the category’s progress. As living standards improve, especially in urban areas, there is higher demand for higher-quality and diversified tissue products.
Boxed facial tissues recorded the highest current value growth within retail tissue overall in 2023. This surge in demand was particularly notable in tourist areas, thanks to high traffic and the constant need for convenient and hygienic solutions by travellers.
Asia Pulp & Paper Co with its well-established brands Paseo, Nice, and Jolly, is expected to maintain its position as the overall leader in retail tissue among global brand owners in Indonesia during the forecast period. However, a trend is emerging where consumers are paying less attention to brand names and focusing more on price when making purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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