Retail tissue will register both moderate constant value and volume growth over the forecast period. While toilet paper will continue to account for most value sales, paper towels will register the highest volume growth.
Both e-commerce and hypermarkets will gain value share over the forecast period. There will be further opening of hypermarkets over the forecast period and their wide ranges, as well as frequent promotions and discounts will attract shoppers.
Softys will continue to dominate the competitive landscape. However, it is facing increasing competition, including from low-priced Brazilian brands, as well as from Amberplan.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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