The Peruvian government announced in the second half of 2023 that the country had entered a recession, leading to ongoing price sensitivity across the early forecast period. This creates ongoing potential for private label retailers, such as Supermercados Peruanos SA, Cencosud SA and Hipermercados Tottus SA, who will be able to increase their market share by offering lower-cost products compared to the leading players.
Discount stores have the strongest growth potential over the forecast period, with these retailers capturing consumer attention during economic strain. Mass (InRetail) will lead growth by opening various stores throughout the country, reaching various consumer segments with wide distribution.
Over the longer-term forecast period, sales will rely on marketing efforts and brand innovations that evolve products and presentations. While toilet paper will suffer from high levels of maturity, low growth is also expected for paper towels.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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