Retail tissue in Brazil is expected to maintain solid growth in volume terms, and also in value terms at constant 2024 prices in the forecast period. Growth is anticipated across all categories, although the largest, toilet paper, is set to continue to see the strongest increase.
The consolidation of major players in retail tissue in Brazil is set to significantly impact traditional retail channels and drive the evolution of digital sales. As companies such as Bracell and Suzano expand their market presence, the distribution landscape of retail tissue is expected to undergo substantial changes.
Retail tissue in Brazil is poised for significant developments, driven by the trends of premiumisation and sustainability. Two notable examples illustrate these trends: the launch of Grupo Arpel's new premium brand, Aurora, and the sustainable packaging initiatives led by Plastiweber in partnership with major tissue brands.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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