Retail tissue is set to maintain dynamic but slowing retail volume and current value growth over the course of the forecast period in Brazil. In the evolving landscape, the premiumisation trend has emerged as a pivotal force, transcending socioeconomic boundaries to attract consumers across the spectrum.
In the coming years, Brazil’s retail tissue landscape is poised for some “final” transformation and consolidation. This trend, which gained momentum during the pandemic, is expected to continue as larger players seek to expand their shares through mergers and acquisitions, while smaller or less competitive entities may face acquisition or closure as they lose space in the price war due to their lack of revenue margins.
As global awareness of environmental conservation intensifies, retail tissue in Brazil stands at the forefront of a burgeoning sustainability movement. Despite lower per capita income than many other countries globally, Brazilian consumers exhibit a remarkable inclination towards environmentally-friendly products, making sustainability a key driver of growth and innovation.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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