Paper tableware has been struggling for some time with it having seen a consistent decline in retail volume growth since 2018, with only a brief interruption in 2020 following the outbreak of COVID-19. This downward trend intensified in 2022 and 2023, driven by consumer efforts to rationalise and prioritise their spending as the cost of living shot up.
2022 and 2023 proved to be challenging years for retail tissue in Spain, but there are expectations of a recovery in demand during the forecast period. However, the recovery is anticipated to be gradual, with a return to positive growth in retail volume terms not expected to be seen until the second half of the forecast period.
The distribution of retail will remain predominantly focused on the leading chains of grocery retailers such as Mercadona, Carrefour, Dia and Lidl, with most consumers buying these products alongside their weekly grocery shopping. However, a notable trend is the slow but steady growth of e-commerce in the category, particularly for essential products like toilet paper and paper towels, which are often purchased in bulk.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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