Retail tissue will continue to be driven by baseline demand over the forecast period, with premiumisation trends also supporting value sales as consumers’ spending power increases. As consumers become more affluent and health-conscious, demand will shift toward higher-quality products that offer added functionality—such as ultra-soft, hypoallergenic facial tissues, and multi-ply, dermatologically tested toilet tissues.
In addition to the premiumisation trend, private label will also remain popular, demonstrating a level of polarisation which is also seen across other categories. Indeed, price sensitivity will continue among budget-conscious consumers, especially when it comes to regularly repurchased essential products.
Singapore’s high urban density and limited household storage space will influence the design and distribution of tissue products over the forecast period. As more people live in smaller flats or shared spaces, compact packaging and multifunctionality will become key in product formats.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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