Retail Tissue in Denmark

March 2025
EUR 1,125
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail Tissue industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail Tissue in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail Tissue in Denmark?
  • Which are the leading brands in Retail Tissue in Denmark?
  • How are products distributed in Retail Tissue in Denmark?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Retail Tissue in Denmark - Category analysis

KEY DATA FINDINGS

Retail value growth is driven by premiumisation and sustainability in 2024
Salling Group retains its lead, benefiting from its various ranges of private label goods
Discounters improves its share as consumers reach for affordable alternatives
Napkins is set to lead growth, as cost-conscious consumers entertain guests at home
Improvements in logistics and a demand for convenience will support growth for retail e-commerce
Innovation may focus on infusing products with skincare, offering consumers added benefits
Table 1 Retail Sales of Tissue by Category: Value 2019-2024
Table 2 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 5 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

Tissue and Hygiene in Denmark - Industry Overview

Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Retail Tissue

  • Paper Towels
    • Napkins
    • Tablecloths
    • Boxed Facial Tissues
    • Pocket Handkerchiefs
  • Toilet Paper
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retail Tissue research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!