Variety stores will be an increasingly important distribution channel over the forecast period, as the continuing expansion of this retailing format supports increased volume growth. With prices often lower than modern grocery retailers, consumers will appreciate their affordability.
Paper towels will register the highest constant value and volume growth over the forecast period. Paper towels are available in varying qualities and the adaptability of paper towels for different uses will enhance their appeal and position them as an essential household item.
Société d'Articles Hygiéniques’s brand, Lilas, will continue its dominance of the competitive landscape over the forecast period, with international players still being limited in terms of presence. The longstanding presence of Lilas has led to the brand becoming a household name and is perceived as a value for money brand.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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