The outlook for retail tissue in Lithuania appears characterised by a sense of stability and predictability, with little anticipation of significant shifts in consumer behaviour or market dynamics over the forecast period. Toilet paper, a staple product in the category, is projected to maintain its status quo, exhibiting marginal fluctuations in sales as the product area remains saturated.
While paper towels experienced a period of decline, primarily attributed to consumer economic concerns amidst fluctuations in interest rates, the forecast suggests a reversal of this trend. As consumer confidence rebounds following an anticipated decline in interest rates in 2024, sales of paper towels are expected to regain momentum and return to a more positive trajectory.
Boxed and pocket tissues are anticipated to maintain their popularity, albeit with a pronounced seasonal demand pattern. These products are particularly sought after during the colder months of the year when seasonal colds and flus are prevalent in public spaces such as schools and offices.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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