Lithuanians will remain driven by price and value when buying retail tissue, since consumers are not keen to pay extra for added features. The country’s population is expected to rise slightly in 2025, providing some support to volume sales, but this trend will be short-lived.
Boxed and pocket tissues are anticipated to maintain their popularity, albeit with a pronounced seasonal demand pattern. Boxed facial tissues is set to be the fastest growing category over the forecast period as this format is a convenient choice for use at home and when in the car.
While paper towels experienced a period of decline, primarily attributed to consumer economic concerns amidst fluctuations in interest rates, the forecast suggests a reversal of this trend. As consumer confidence rebounds, sales of paper towels are expected to regain momentum and return to a more positive trajectory.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!