Retail tissue in China is expected to maintain slow and stable volume and current value growth throughout the forecast period. Despite economic uncertainties, retail tissue products remain household staples, driven by increasing hygiene awareness and the diversification of product categories.
Instant retail, supported by front-end warehousing, is expected to transform the distribution of retail tissue products. This model, exemplified by Meituan, JD, and Sam’s Club, places micro-warehouses in urban areas.
Retail tissue is poised for transformation in China, due to technological advances and evolving consumer preferences. Demand for softer, more absorbent, and space-efficient products is driving innovations such as Through-Air Drying (TAD) technology, wall-mounted tissue formats, and the increased popularity of facial tissues with lotion.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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