Tablecloths is an insignificant category in Azerbaijan, in both retail and away-from-home terms. The country does not have a culture of using these products, and we do not expect any growth prospects over the forecast period.
We expect the aforementioned level of polarisation to continue in toilet paper, with a trend for consumers to seek premium options alongside a degree of price-sensitivity in the lower-income segment. Within this environment, we anticipate the rise of small, affordable brands and private label which, whilst not posing any direct competition to the big names, will likely erode small share.
Despite the sluggish performance of paper towels, alongside the challenges the category faces, we note that some prospects still remain. This is attributed to the fact leading brand Aura (Qafqaz Paper Industry Co) has been growing its share, giving it a stronger lead on second-placed Selpak (Eczacibasi Tuketim Urunleri San ve Tic AS).
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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