During the forecast period, retail tissue is expected to experience a moderate pace of growth in both volume and value (at constant 2023 prices) sales. Consumers will be keen to make more sustainable choices in retail tissue, and companies will be expected to innovate and create quality eco-friendly alternatives.
Private label retail tissue lines and products are currently well-positioned and increasingly popular, which is likely to put pressure on existing brands and result in a decrease in overall average unit prices. This is especially true during periods of high inflation and economic uncertainty, which will continue in the short term.
Within toilet paper, many consumers are anticipated to shift their preference back towards higher quality products that offer better skin properties to support health and wellness or deliver better absorption. Moisturising protection and antibacterial properties will be in higher demand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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